Autumn term starts Saturday 27th September 2025 – Pure Italy starts Friday 19th September
Autumn term starts Saturday 27th September 2025 – Pure Italy starts Friday 19th September
  • UK Online Course

    UK Online Course

Carole Ann Rice

Carole Ann Rice

Carole Ann Rice is the founder of Pure Coaching Academy.

A life coach for over 20 years she is passionate about excellence in coach training in the industry and is a torch bearer for world class coaching and its powerful results.

She has designed the Academy to accommodate the core classic ethical coaching tools to make her coaches world class plus essential business building skills and marketing for an abundant practice.
“Too many coaches spend a lot of money on their coach training then haven’t a clue how to get clients because they were not shown. This is one of great shames of the coaching industry,” she says. “I am passionate about my graduates earning good money from coaching if they wish to set up professionally”.

One of the first coaches in the UK, Carole Ann is also a journalist and author who has been transforming lives since 2002. With a unique blend of wit and coaching wisdom, she has worked with supermodels, rock stars, CEOs, students, and start-ups alike. An expert in her field, she has spent over 10,000 hours coaching and can tackle any challenge with a solution-focused approach.

A seasoned journalist, Carole Ann has written for top national publications and is the only UK life coach with a dedicated newspaper column—Happy Monday in the Daily Express. She is an Associate Fellow Coach at the IAPCM, winner of the Best Coach Award at the Best Business Women’s Awards, and gas been a Judge for the BBWA every year since.

Her corporate clients include Visa, the London School of Economics, and McCann Erickson. Featured in The Times, Glamour, and Harpers Bazaar, she is also the co-author of Find Your Dream Job and Start Your Dream Business. She was featured in the Sky HD series “Who’d Be A Billionaire”.

A graduate of CoachU and a member of the International Coaching Federation, Carole Ann believes coaching is the ultimate privilege—helping clients move from stuck to soaring.

Carole Ann launched Pure Coaching Academy in 2014 and has trained over 250 coaches in 10 years.

Pure Coaching Academy provides extensive and accredited coaching training that includes:

– 8 weeks of online immersive training (Consecutive Saturdays from 10:00-15:00)

– Real coaching experience from week 1

– Be coached by us while you’re learning to coach (this really is a 2 in 1 training)

– A midweek Zoom coaching call to monitor your progress and hear expert speakers

– An in-depth 17-module syllabus covering everything you need to become a world-class coach

– Home and Online study (work to your schedule)

– Guest speakers on branding and how to set up your coaching business

– Media coaching and how to get the right type of press and publicity

– Guest talks from past students – sharing real issues and experience

Learn more

Our Next Online Course

Session dates: 27 September, 4 October, 11 October, 18 October, 25 October, 1 November, 8 November, 15 November

Mid Week Zoom calls on Wednesday at 8pm

How Much Is The Course?

The course is £2,995 (Early Bird Price end 1st September) which can be spread over 4 monthly payments.

FAQs

Is Pure Academy Right For Me?

Too many people stay trapped in jobs they don’t love, feeling unfulfilled, knowing they have more to give. Maybe you’re one of them? If you want to help others transform their lives, if you want to make a genuine impact in the world, and if you want a rewarding career on your own terms, then yes, Pure Coaching Academy is right for you.

What Makes This Course Different?

Pure Coaching Academy stands apart because we focus on what truly matters: practical skills and real-world success. The Academy is built on three core principles:

1. Practical over theoretical

We cut straight to the chase, giving you hands-on coaching experience from day one instead of endless hours of theory.

2. Complete business training

We don’t just teach you how to coach. We show you exactly how to attract clients and build a thriving business. Many training providers charge up to £10k but don’t teach the essential business skills, leaving their graduates struggling to find clients.

3. Proven success system

Our number one priority is ensuring you can make a living from coaching. We provide all the tools, support and guidance you need to build a lasting and successful coaching business. Unlike other courses that leave you with a certificate but no clients, Pure Coaching Academy gives you everything you need to become both a confident, competent coach AND a successful business owner.

Why Should I Join Pure Coaching Academy Now?

The demand for great coaches has never been higher and it’s only going to increase in the coming years.

A recent Newswires report said the online coaching market is projected to grow expeditiously and reach $11.7 Billion by 2032. There’s a golden age of coaching on the horizon and you could be a part of it. 

Start now, and you could be running your dream business in just a matter of weeks. In 6 months, your coaching career could be absolutely flying. 

Are There Any Prerequisites For This Course?

None at all. We’ll guide you through everything you need to know about becoming a top-class coach and running a successful business. All you need is a passion for helping others and genuine desire to become a great coach. 

What If I’ve Never Coached Before?

Don’t worry – we’ve got you covered. You’ll receive hands-on experience right from day one through our unique buddy coaching system. Plus, you’ll have expert coaches, guest speakers and fellow students supporting you every step of the way.

What If I’m Already Coaching People?

Perfect – then you know that coaching is a craft you never stop developing. We’ll help you enhance your existing skills, attract more of your ideal clients, and take your business to the next level. Plus, you’ll gain access to our proven marketing methods to help you stand out in the industry.

What If I Don’t Know What Type Of Coach I Want To Be?

This is completely normal and something we help with directly in the course. We dedicate an entire module to helping you discover your perfect niche based on your unique skills, experiences and passions. You’ll finish the course with total clarity on exactly who you want to help and how to help them.

Provide Help With The Tech and Design Stuff Needed?

Yes. My virtual assistant Caroline has created a comprehensive guide to help you with branding, logos, website design, blogging, social media pages, content creation, email marketing, and more. 

Caroline specialises in working with life coaches and understands exactly what you need to have in place so your business runs smoothly and stress-free. With this easy-to-follow guide, you’ll know how to:

– Nail your logo, branding and colour schemes even if you have zero design skills

– Create stunning and attention-grabbing social media content to help you stand out from the crowd

– Quickly and easily schedule your social media posts in advance so you’re not stuck at your computer every day

– Avoid the common pitfalls when it comes to websites and how to choose the right website builder and hosting so you can get your site up and running with ease

Caroline also offers a discounted package exclusive to Pure students to help with the admin side of setting up their coaching business – specifically for those that don’t feel confident in tackling the tech themselves.

This includes a free 30 minute discovery call to find out exactly what support is needed – be it admin support or a website build. 

What If I Can’t Make The Saturday Sessions?

The online Saturday sessions (10am-3pm) are a key part of the Academy experience, so we recommend you attend them all. However, we can record a session and provide comprehensive notes if you need to miss one. We also offer midweek catch-up calls to ensure you don’t miss out on any crucial learning.

I’m Not Based In The UK. Can I Still Participate?

Absolutely. Our online training attracts students from all over the world, creating a fun and diverse learning environment.

How Long Can I Access The Course Materials?

You’ll have lifetime access to the Pure Coaching Manual and all course materials. Plus, you get ongoing support through our graduate Facebook group and monthly Zoom calls to help you continue growing as a coach.

How Much Does It Cost?

Pure Coaching Academy is £3,240 which includes your full certification, all training materials, lifetime access to our support network, and everything you need to launch a successful coaching business. Payment plans are available to spread the cost over 4 months. An Early Bird Price of £2,995 is also available if you book early.

Who Leads Pure Coaching Academy?

You’ll be learning directly from me and my co-coach, Julie Brown. Between us we have over 35 years of combined coaching experience. Unlike other training providers, we’re active coaches who run coaching businesses to this day. This means you’re getting the latest and most relevant information from people who truly understand what it takes to succeed in this industry.

Think this could be the life coach training course for you?
Email bookings@purecoachingacademy.com to book a call to find out more.

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Nail Your Niche - How to Pick a Fun, Exciting, and Profitable Coaching Niche

 

The 5-step method to help you get laser-focused on your niche so you can attract perfect-fit clients you love to work with and are happy to pay you what you’re worth.

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