Meet the Life Coaches

Founder

Carole Ann Rice

I’m Carole Ann – life coach, journalist and author. I became a life coach in 2002 and I use a combination of wit and coaching wisdom to transform my client’s lives from floor to soar. I have coached supermodels, rock stars, writers and athletes along with CEO’s, mums at home, students and business start ups. I simply adore what I do. I would say in all my years of coaching there is not a problem or issue I have not heard or experienced and can provide a coaching solution for. I have lived my 10,000 hours of experience and consider myself an expert in this field. My background is in journalism and I have written for most of nationals from the Independent on Sunday to The Sun, Red and OK! Magazines and I am the only life coach in the UK to have her own column – Happy Monday in the Daily Express – featured in a national daily newspaper.

I am an Associate Fellow Coach at the IAPCM and in 2017 won The Best Coach in the Best Business Women’s Awards and was a judge in the Best Women’s Awards 2022.

My corporate clients have included Visa, London School of Economics, McCann Erickson, Universities UK and the National Children’s Bureau and as a coach has been featured in The Times, Metro News, Harpers Bazaar, Zest, New Woman and Glamour magazines. I am proud to be co-author of the bestseller Find Your Dream Job and our new book Start Your Dream Business came out in April 2013 – both of which I wrote with my brilliant client Sarah Wade. I did a three year life coaching course with the internationally renowned CoachU and am a member of the International Coaching Federation. Becoming a coach was, without doubt, singularly the best career move I have ever made. Helping to motivate and inspire people to find their passion and purpose in life is beyond satisfying. It’s a privilege. Whether writing a book, finding a partner, creating a business or simply moving a client on from lackluster feelings to impassioned engagement – helping a client achieve their goals has meant that I no longer see work as a hardship but pure pleasure.

As a coach I have overcome obstacles and grown my own potential on a daily basis. As coaches we have to walk our talk and develop as we coach. Not many professions offer such infinite possibilities. How cool is that? I offer my personal guarantee to you that you will find a career as a life coach enlightening and world changing and the doors of opportunity that can open for you are limitless.

It all begins with you.

Julie Brown

Julie Brown is a visibility and media coach, working with clients individually, in groups and through her membership and courses.

She is a seasoned media expert and has been a journalist/editor for over 19 years having worked on some of the UK’s top magazines and titles such as The Guardian, Happiful, Top Sante, Landscape, Eloquently Her, Thrive Global, Metro, Medium, MindBodyGreen and Pure Coaching magazine.

Through her coaching business, I am Julie Brown, Julie works with coaches and wellness experts on increasing their visibility using confident content, storytelling, and media coverage. She also helps her clients overcome many of the issues that make achieving their business goals a bit of a slog, such as lack of confidence, procrastination, low self-esteem, overwhelm, imposter syndrome and poor technical skills.

Julie is a graduate of Pure Coaching herself, so she has a unique insight into how new coaches feel as they embark on and move through the training process, and how best to support and inspire them.

Julie is a Pure Coaching Academy success story.

“Carole Ann is a total pro and shares her experience generously and productively. As a former teacher, I recognised and appreciated the preparation that went into each well-structured session. I recommend her and the Pure Coaching Academy wholeheartedly!”

Melissa Neckar
“I finally feel confident to spread my wings and fly!!! Thank you so much Pure Coaching Academy and Carole Ann! I am so glad I’ve chosen your academy and trust me, I did my research!”

Monika Braglewicz
“An incomparable bonus, especially for an introvert with otherwise poor networking skills, was the introduction to a group of 20 or so like-minded fellow prospective coaches, the kindest and most supportive of people, whose magnanimity and friendship I will always cherish.”

Roger Clifton
“A truly transformational course!”

Nathan Ripley
“The whole course was brilliant, I learnt so much, I felt supported, I met the most incredible human beings and the best thing was having the course online”

Emma Wood
“The content I’ve learned from this course has been invaluable. I went in unsure if 8 weeks were enough to make me a “real” life coach but I left feeling so confident and ready for business.”

Ellie Romaine
“Amazing experience. Self-discovery with real feedback. I am proud to be a graduate of this academy and would recommend it.”

AJ O
“Undertaking training at The Pure Coaching Academy was a fantastic decision. Carole-Ann is truly inspiring and the weeks just flew by.”

Mary Mullarkey
“The course was excellent with a very varied and intellectually stimulating programme, including amongst others a session dedicated to spirituality with which I was able to identify enormously.”

Simon Buck
“You learn so much about yourself while at the same time learning to help others. If you are looking for an accredited coaching course I can’t recommend it enough.”

Amanda James
“The course is really rich in content, and is delivered in a way that makes you experience it at the same time.”

Floss Andrews
“This course and Carole Ann have provided a platform and a safe space in which for me to gain clarity, evolve and be equipped with the skills to be a truly great coach.”

Georgie G
“Not only did this course provide all the necessary tools/techniques (plus more) to become a coach, but it also gave me the boost in confidence I needed to progress.”

Rhishai Mais
“Not only do you learn the skills of coaching, but also the skills needed to run a successful business. You get to practice coaching in a safe space with wonderfully supportive feedback.”

Julie Brown
“I started the course with a wish to one day in the distant future become a life coach – I finished the course determined and confident of making that dream happen as quickly as possible such was the increase in my confidence.”

Ryan Edwards
“You begin coaching and are coached from week 1, which bolsters your learning and builds your confidence.”

Lorraine Gammack
“If you are looking for a short-term but effective life coaching training course, Pure Coaching Academy is definitely your number one choice.”

G Chi
“DREAM COACHING COURSE. I could not recommend this course enough. Carole Ann and Julie delivered the content in such an interactive, engaging and inspiring way.”

Katie Hardaker
“I knew I wanted to complete a coaching qualification but also knew that I learn best from practicing as I go. Pure Coaching Academy was the only course that I could find where you coach from Day 1.”

Emma C
“If you are looking for a Life Coaching course to take, this is the one for you! I am so grateful for Pure Coaching Academy!”

Lisa Heacock
“If the courses you’ve found on offer so far leave you a bit cold, or worse still ‘too salesy’ and lack substance, trust me look no further than PURE. From day 1 you will be experiencing world class coaching.”

Jude Arnup
“This course is worth it, teaches you so much and makes sure you are ready in all aspects! ”

Elissa Cia
“I couldn’t be happier with the content rich course, the group of people I’ve met and the growth I’ve achieved in such a short space of time.”

Nathan Ripley
“Such a supportive community spirit and I really enjoyed the great buddy coaching relationship that was built”

Lydia McDowall

Project Co-Ordinator (museums)
“The backup notes were incredible and I will be using them when I start my coaching practice”

Juliette Dyke
“I loved the freestyle coaching approach that is not dependent on a model”

Salome Payn

Project Manager
“I now have team meetings where I coach my distributors overcome fear, procrastination and to set real goals”

Jose Rihan

Utility Warehouse agent
“The notes were very comprehensive and great back up refresher – clearly written and well presented”

Lydia McDowall

Project Co-Ordinator (museums)
“What I loved was the varied content, inspirational teaching and practice and the amazing, empowering journey”

Karen Campbell

Marketing Manager
“The notes were well thought through and I always felt like an expert after reading them”

Salome Payn

Project Manager
“The Pure Coaching Manual was excellent and substantial”

Jose Rihan

Utility Warehouse agent
“We covered more than I expected and it was never boring – every week was worthwhile”

Natalie Watkins

Landscape Architect, Milan
“I hope to have a healthy coaching practice within the year”

Natalie Watkins

Landscape Architect, Milan
“The buddy coaching was a great way to learn”

Jose Rihan

Utility Warehouse agent
“I loved getting to know my fellow coaches”

Juliette Dyke
“If you’re looking for a hands-on, intensive coaching course with a friendly group and based on real life experiences, this course is for you!”

Juliette Dyke
“This course will stretch you out of your comfort zone and transform you to be the person you were meant to be. Be ready to be transformed from good to amazing. To Carole and her team I will be eternally grateful”

Salome Payn

Project Manager
“The coaching notes were written brilliantly and easily understood”

Karen Campbell

Marketing Manager
“The PCA course provides a powerful collection of tools for dealing the present and defining the future. A unique opportunity to find community and help in a truly open and non-judgmental environment”

Lee Mollins

Data Analysis Director – Financial Services
“It was surprising to have real clients to join us to coach and was a great way to put into practice what we learned”

Lydia McDowall

Project Co-Ordinator (museums)
“There was more ‘real’ coaching client practice than I expected – which was great”

Juliette Dyke
“Outstanding course content, structure and format. Carole Ann and Lou are very generous in sharing their knowledge and expertise”

Jose Rihan

Utility Warehouse agent
“This is the course you need to be on. It’s totally real!”

Natalie Watkins

Landscape Architect, Milan
“I really enjoyed the openness and personal sharing, we practised on ‘live’ clients and the notes really covered the modules properly.”

Lee Mollins

Data Analysis Director – Financial Services
“The notes were just brilliant! It was great to focus on the course and not have to make tons of notes as they were very clear, useful and I actually looked forward to reading them when they arrived each week”

Natalie Watkins

Landscape Architect, Milan
“I enjoyed the relaxed atmosphere and delivery, though it was structured and directed too”

Lydia McDowall

Project Co-Ordinator (museums)
“This course was challenging, insightful, brilliant – it covers all the topics you need to start running a successful practice. I loved every minute. Carole Ann’s background in business and journalism added extra expertise”

Natalie Watkins

Landscape Architect, Milan
“It was experiential but it also had structure”

Natalie Watkins

Landscape Architect, Milan

Meet the Life Coaches

Carole Ann Rice

Julie Brown

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