• Become a Life Coach.

    Become a Life Coach.

    With the Pure Coaching Academy.

    Watch Introduction

  • The Smart School for Successful Coaches

    The Smart School for Successful Coaches

    Be trained by the UK's leading Life Coach Carole Ann Rice.

    Watch Introduction

Spring term starts Saturday 29th February 2020 (Early Bird: £2750 until 21st of January, then £2995 thereafter).

The Smart Coaching School
for Really Successful Coaches

Want to become a life coach?Be trained by the best.

Want to become a life coach?
Be trained by the best.

Join the UK’s number one life coach, author and columnist Carole Ann Rice and her top coaches for a highly interactive 8 week (1 day a week, 10am-3pm) coaching course in London.

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A coaching academy like no other.

We create the best life coaches by using your natural strengths and experiences. Our syllabus is like no other coaching school and provides highly effective coaching tools which encourage change and lasting impact.

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An accredited life coach training course.

An accredited life coach training course.

Pure Coaching Academy is proud to announce it is an accredited life coach training course and has been awarded accreditation by the International Authority for Professional Coaching and Mentoring. The International Authority for Professional Coaching and Mentoring is the preferred Accreditation Board for Coaches, Mentors, Training Organisations and Clients, creating excellence in the Coaching and Mentoring profession. It is the only government approved accreditation body and is endorsed by the IRCM as a body of excellence.

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Train To Be A Life Coach

Would you like a career that reflects your authentic self?
Want more flexibility with your time and financial independence?
Do you feel deep down a calling to be more and to do something with meaning and purpose?
Do you have a desire to make a difference to others and to society?
Are you the go-to girl/guy that people naturally come to for answers?

Your career journeying is over. Welcome to the first step of a whole new rich and rewarding career that will not only change your life but the lives of countless others too.

The Course Includes

  • 36 hours of in-person classroom coach training with Carole Ann and her top coaches.
  • Your priceless coaching “bible” of back up notes, solutions, laser questioning and all the tools, answers and know-how you will need when working with your clients and setting up an abundant practice.
  • You work through the syllabus changing your life as you do – this is experience-based coach training.
  • A weekly mid-week hour-long teleclass to monitor your progress.
  • You will develop your own coaching community and receive follow up support.
  • You become part of the Pure Coaching alumni.
  • We provide ongoing coach support to help grow your business and create an abundant practice.
  • No essay writing or academic/theoretical teaching – you will experience all of the syllabus.
  • You become part of the exciting and rapidly developing world of personal development.

  • Juliette Dyke

    "The backup notes were incredible and I will using them when I start my coaching practice"

  • Lydia McDowall - Project Co-Ordinator (museums)

    "Such a supportive community spirit and I really enjoyed the great buddy coaching relationship that was built"

  • Salome Payn - Project Manager

    "I loved the freestyle coaching approach that is not dependent on a model"

  • Jose Rihan - Utility Warehouse agent

    "I now have team meetings where I coach my distributors overcome fear, procrastination and to set real goals"

  • Lydia McDowall - Project Co-Ordinator (museums)

    "The notes were very comprehensive and great back up refresher - clearly written and well presented"

  • Karen Campbell - Marketing Manager

    "What I loved was the varied content, inspirational teaching and practice and the amazing, empowering journey"

  • Salome Payn - Project Manager

    "The notes were well thought through and I always felt like an expert after reading them"

  • Jose Rihan - Utility Warehouse agent

    "The Pure Coaching Manual was excellent and substantial"

  • Natalie Watkins - Landscape Architect, Milan

    "We covered more than I expected and it was never boring - every week was worthwhile"

  • Natalie Watkins - Landscape Architect, Milan

    "I hope to have a healthy coaching practice within the year"

  • Lydia McDowall - Project Co-Ordinator (Museums)

    "The notes were very comprehensibve and great back up refresher - clearly written and well presented"

  • Lydia McDowall - Project Co-Ordinator (Museums)

    "Such a supportive community spirit and I really enjoyed thegreat biuddy coaching relationship that was built"

  • Jose Rihan - Utility Warehouse agent

    "The buddy coaching was a great way to learn"

  • Juliette Dyke

    "I loved getting to know my fellow coaches"

  • Juliette Dyke

    "If you're looking for a hands-on, intensive coaching course with a friendly group and based on real life experiences, this course is for you!"

  • Salome Payn - Project Manager

    "This course will stretch you out of your comfort zone and transform you to be the person you were meant to be. Be ready to be transformed from good to amazing. To Carole and her team I will be eternally grateful"

  • Karen Campbell - Marketing Manager

    "The coaching notes were written brilliantly and easily understood"

  • Lee Mollins - Data Analysis Director - Financial Services

    "The PCA course provides a powerful collection of tools for dealing the present and defining the future. A unique opportunity to find community and help in a truly open and non-judgmental environment"

  • Lydia McDowall - Project Co-Ordinator (Museums)

    "It was surprising to have real clients to join us to coach and was a great way to put into practice what we learned"

  • Juliette Dyke

    "There was more 'real' coaching client practice than I expected - which was great"

  • Lydia McDowall - Project Co-Ordinator (museums)

    "It was surprising to have real clients to join us to coach and was a great way to put into practice what we learned"

  • Jose Rihan - Utility Warehouse agent

    "Outstanding course content, structure and format. Carole Ann and Lou are very generous in sharing their knowledge and expertise"

  • Natalie Watkins - Landscape Architect, Milan

    "This is the course you need to be on. It's totally real!"

  • Lee Mollins - Data Analysis Director - Financial Services

    "I really enjoyed the openness and personal sharing, we practised on 'live' clients and the notes really covered the modules properly."

  • Natalie Watkins - Landscape Architect, Milan

    "The notes were just brilliant! It was great to focus on the course and not have to make tons of notes as they were very clear, useful and I actually looked forward to reading them when they arrived each week"

  • Lydia McDowall - Project Co-Ordinator (museums)

    "I enjoyed the relaced atmosphere and delivery though it was structured and directed too"

  • Natalie Watkins - Landscape Architect, Milan

    "This course was challenging, insightful, brilliant - it covers all the topics you need to start running a successful practice. I loved every minute. Carole Ann's background in business and journalism added extra expertise"

  • Natalie Watkins - Landscape Architect, Milan

    "It was experiential but it also had structure"

  • Lydia McDowall - Project Co-Ordinator (Museums)

    "I enjoyed the relaxed atmosphere and delivery, though it was structured and directed too"

Sign Up

Take the first step towards changing your life.
Our next course starts on Saturday 29th February 2020.
Book Now

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