Change the lives of others

Become a Life Coach.

With the Pure Coaching Academy live online course.

Also now in person in Brighton and online in Italy.

Watch Our Video
Be trained by the best

The Smart School for Successful Coaches

Be trained by the UK’s leading life coach Carole Ann Rice in our live online course.

Also now in person in Brighton and online in Italy.

Watch Our Video

Become a Life Coach.

With the Pure Coaching Academy live online course.

Also now in person in Brighton and online in Italy.

Be trained by the best

The smart coaching school for successful coaches.

Join the UK’s number one life coach, author and columnist Carole Ann Rice and her top coaches for a highly interactive 8 week (1 day a week, 10am-3pm) online course.

Learn More

Pure Coaching Academy is expanding and going international!

New online training in Italy.

New in person training in Brighton.

02 – The Course

A coaching academy like no other.

Our life coaching courses create the best life coaches by using your natural strengths and experiences.

Our syllabus is like no other coaching school and provides highly effective coaching tools which encourage change and lasting impact.

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Supporting your coaching practice

An accredited life coach training course.

Pure Coaching Academy is proud to announce it is an accredited life coach training course and has been awarded accreditation by the International Authority for Professional Coaching and Mentoring.

The International Authority for Professional Coaching and Mentoring is the preferred Accreditation Board for Coaches, Mentors, Training Organisations and Clients, creating excellence in the Coaching and Mentoring profession. It is the only government approved accreditation body and is endorsed by the IRCM as a body of excellence.

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Train to be a life coach.

Would you like a career that reflects your authentic self?
Want more flexibility with your time and financial independence?
Do you feel deep down a calling to be more and to do something with meaning and purpose?
Do you have a desire to make a difference to others and to society?
Are you the go-to girl/guy that people naturally come to for answers?

Your career journeying is over. Welcome to the first step of a whole new rich and rewarding career that will not only change your life but the lives of countless others too.

Included in the course

Everything you need for an abundant coaching practice.

Solutions

Online training

Community

36 hours of live online classroom coach training with Carole Ann and her top coaches.
Your priceless coaching “bible” of back up notes, solutions, laser questioning and all the tools, answers and know-how you will need when working with your clients and setting up an abundant practice.
You work through the syllabus changing your life as you do – this is experience-based coach training.
A weekly mid-week hour-long teleclass to monitor your progress.
You will develop your own coaching community and receive follow up support.
You become part of the Pure Coaching alumni.
We provide ongoing coach support to help grow your business and create an abundant practice.
No essay writing or academic/theoretical teaching – you will experience all of the syllabus.
You become part of the exciting and rapidly developing world of personal development.

View the Course

“Carole Ann is a total pro and shares her experience generously and productively. As a former teacher, I recognised and appreciated the preparation that went into each well-structured session. I recommend her and the Pure Coaching Academy wholeheartedly!”

Melissa Neckar
“I finally feel confident to spread my wings and fly!!! Thank you so much Pure Coaching Academy and Carole Ann! I am so glad I’ve chosen your academy and trust me, I did my research!”

Monika Braglewicz
“An incomparable bonus, especially for an introvert with otherwise poor networking skills, was the introduction to a group of 20 or so like-minded fellow prospective coaches, the kindest and most supportive of people, whose magnanimity and friendship I will always cherish.”

Roger Clifton
“A truly transformational course!”

Nathan Ripley
“The whole course was brilliant, I learnt so much, I felt supported, I met the most incredible human beings and the best thing was having the course online”

Emma Wood
“The content I’ve learned from this course has been invaluable. I went in unsure if 8 weeks were enough to make me a “real” life coach but I left feeling so confident and ready for business.”

Ellie Romaine
“Amazing experience. Self-discovery with real feedback. I am proud to be a graduate of this academy and would recommend it.”

AJ O
“Undertaking training at The Pure Coaching Academy was a fantastic decision. Carole-Ann is truly inspiring and the weeks just flew by.”

Mary Mullarkey
“The course was excellent with a very varied and intellectually stimulating programme, including amongst others a session dedicated to spirituality with which I was able to identify enormously.”

Simon Buck
“You learn so much about yourself while at the same time learning to help others. If you are looking for an accredited coaching course I can’t recommend it enough.”

Amanda James
“The course is really rich in content, and is delivered in a way that makes you experience it at the same time.”

Floss Andrews
“This course and Carole Ann have provided a platform and a safe space in which for me to gain clarity, evolve and be equipped with the skills to be a truly great coach.”

Georgie G
“Not only did this course provide all the necessary tools/techniques (plus more) to become a coach, but it also gave me the boost in confidence I needed to progress.”

Rhishai Mais
“Not only do you learn the skills of coaching, but also the skills needed to run a successful business. You get to practice coaching in a safe space with wonderfully supportive feedback.”

Julie Brown
“I started the course with a wish to one day in the distant future become a life coach – I finished the course determined and confident of making that dream happen as quickly as possible such was the increase in my confidence.”

Ryan Edwards
“You begin coaching and are coached from week 1, which bolsters your learning and builds your confidence.”

Lorraine Gammack
“If you are looking for a short-term but effective life coaching training course, Pure Coaching Academy is definitely your number one choice.”

G Chi
“DREAM COACHING COURSE. I could not recommend this course enough. Carole Ann and Julie delivered the content in such an interactive, engaging and inspiring way.”

Katie Hardaker
“I knew I wanted to complete a coaching qualification but also knew that I learn best from practicing as I go. Pure Coaching Academy was the only course that I could find where you coach from Day 1.”

Emma C
“If you are looking for a Life Coaching course to take, this is the one for you! I am so grateful for Pure Coaching Academy!”

Lisa Heacock
“If the courses you’ve found on offer so far leave you a bit cold, or worse still ‘too salesy’ and lack substance, trust me look no further than PURE. From day 1 you will be experiencing world class coaching.”

Jude Arnup
“This course is worth it, teaches you so much and makes sure you are ready in all aspects! ”

Elissa Cia
“I couldn’t be happier with the content rich course, the group of people I’ve met and the growth I’ve achieved in such a short space of time.”

Nathan Ripley
“Such a supportive community spirit and I really enjoyed the great buddy coaching relationship that was built”

Lydia McDowall

Project Co-Ordinator (museums)
“The backup notes were incredible and I will be using them when I start my coaching practice”

Juliette Dyke
“I loved the freestyle coaching approach that is not dependent on a model”

Salome Payn

Project Manager
“I now have team meetings where I coach my distributors overcome fear, procrastination and to set real goals”

Jose Rihan

Utility Warehouse agent
“The notes were very comprehensive and great back up refresher – clearly written and well presented”

Lydia McDowall

Project Co-Ordinator (museums)
“What I loved was the varied content, inspirational teaching and practice and the amazing, empowering journey”

Karen Campbell

Marketing Manager
“The notes were well thought through and I always felt like an expert after reading them”

Salome Payn

Project Manager
“The Pure Coaching Manual was excellent and substantial”

Jose Rihan

Utility Warehouse agent
“We covered more than I expected and it was never boring – every week was worthwhile”

Natalie Watkins

Landscape Architect, Milan
“I hope to have a healthy coaching practice within the year”

Natalie Watkins

Landscape Architect, Milan
“The buddy coaching was a great way to learn”

Jose Rihan

Utility Warehouse agent
“I loved getting to know my fellow coaches”

Juliette Dyke
“If you’re looking for a hands-on, intensive coaching course with a friendly group and based on real life experiences, this course is for you!”

Juliette Dyke
“This course will stretch you out of your comfort zone and transform you to be the person you were meant to be. Be ready to be transformed from good to amazing. To Carole and her team I will be eternally grateful”

Salome Payn

Project Manager
“The coaching notes were written brilliantly and easily understood”

Karen Campbell

Marketing Manager
“The PCA course provides a powerful collection of tools for dealing the present and defining the future. A unique opportunity to find community and help in a truly open and non-judgmental environment”

Lee Mollins

Data Analysis Director – Financial Services
“It was surprising to have real clients to join us to coach and was a great way to put into practice what we learned”

Lydia McDowall

Project Co-Ordinator (museums)
“There was more ‘real’ coaching client practice than I expected – which was great”

Juliette Dyke
“Outstanding course content, structure and format. Carole Ann and Lou are very generous in sharing their knowledge and expertise”

Jose Rihan

Utility Warehouse agent
“This is the course you need to be on. It’s totally real!”

Natalie Watkins

Landscape Architect, Milan
“I really enjoyed the openness and personal sharing, we practised on ‘live’ clients and the notes really covered the modules properly.”

Lee Mollins

Data Analysis Director – Financial Services
“The notes were just brilliant! It was great to focus on the course and not have to make tons of notes as they were very clear, useful and I actually looked forward to reading them when they arrived each week”

Natalie Watkins

Landscape Architect, Milan
“I enjoyed the relaxed atmosphere and delivery, though it was structured and directed too”

Lydia McDowall

Project Co-Ordinator (museums)
“This course was challenging, insightful, brilliant – it covers all the topics you need to start running a successful practice. I loved every minute. Carole Ann’s background in business and journalism added extra expertise”

Natalie Watkins

Landscape Architect, Milan
“It was experiential but it also had structure”

Natalie Watkins

Landscape Architect, Milan