Spring term starts Saturday 22nd February 2025 – Early Bird Price £3995 (Early Bird Expires on 27th January, Full Price thereafter £4495)
Spring term starts Saturday 22nd February 2025 – Early Bird Price £3995 (Early Bird Expires on 27th January, Full Price thereafter £4495)
  • Our Alumni Stories.

    Our Alumni Stories

Supporting you and your practice

Our Alumni Interviewed.

We are passionate about our alumni achieving the success they desire with their coaching practices.

Along with the free one hour monthly catch up for support and advice for the students we like to interview them about their progress and experiences for the Wit and Wisdom newsletter that goes out to over 5000 subscribers.

There are some amazing stories here and we hope you find them inspiring and intriguing and can see how there is a vast variety of people of all ages and all walks who go on to be super star coaches.

Laura Whitfield

Unique to the alumni of graduate students Laura is the only coach we have had on the course who is a talented and known medium. Laura has magically woven in her coaching skills and esoteric gift to help her clients on a very deep level.

Stephen Ellerker

A passion for coaching lured Stephen out of retirement. Having had a string of successful businesses and qualifications on psychotherapy and counselling Stephen knew he wanted to help people in the here and now and into the future and coaching was the path in which to do that.

Sheila Bregeon

A woman with a creative vision for her coaching Sheila is a coach who loves the power of the vision board to help her clients reveal their true desires and then plan a strategic route to getting them. An “ah-ha” moment has lead to Sheila offering online vision board sessions as well as in-person workshops.

Lisa Marie

Having suffered a significant loss of loved ones (a staggering people in 22 months) which was a compound fracture to the life she thought she would lead. Lisa set about having therapy, hiring a coach and then deciding to become one. Her coaching practice focuses not just on grief but the loss of a relationship, redundancy or of a big dreams as well as coaching clients to make the most of life as it is right now.

Gordon Fraser

From the “H” of the Hollywood Hills (literally) Gordon is an amazing coach who has worked in his youth with Formula 1 drivers and now living in La La Land Gordon is an irrepressible coach and business guru lighting up lives and creating sparks wherever he goes.

Pritum Patel

An international “agile coach” and now trained life coach Pritum is a “wise guy” (in that he’s wise 🙂 and living the life in Majorca now he offers a unique approach to coaching his clients. Urging us to find out “flow” the place where things feel easy, effortless but strangely effective living in flow is a mastery that is worth pursuing.

Jude Arnup

With an illustrious 30 years in advertising as a copy writer and creative director but it was her role in recruitment that made her realise she loved developing people and getting the best out of them. She loves to help people release and express themselves through the written word and using her creative past and coaching tools she is powerfully changing lives.

Floss Andrews

With an enviable 20-year career in the football industry working in the Premier League with Chelsea and Norwich City Floss hit a career crisis and realized she wanted more. Using a life coach “turned all the lights on” and she wanted to train be to a coach. She is now coaching players, football coaches and people in the football industry. Back of the net, Floss!

Lis Merret

A fabulous coach gives us a fantastic testimonial.

Angela Spencer

After 14 years of corporate life and Head of Culture for an online retailer Angela made the leap of faith and become a coach. She always follows her heart and her soulful Virago Wellness coaching practice is an Instagram smash. Angela was also a Best Coach Silver Finalist in the Best Business Women Awards in 2022.

Gabrielle Collard

A marketeer who reinvented herself, trained to be a life coach and moved to Madrid. Gabrielle has since launched Coach Space for more visibility and engagement for coaches and potential clients.

Rebecca Ronane

Rebecca felt super powered after the menopause and since graduating has launched her business Forward After 50 where she helps women live the second half of their lives with courage and adventure. She is now a published, author, podcast maker and keen networker and lives in Provence.

Lauren Paton

Lauren graduated amid the lockdown mayhem and went on to create a coaching practice which offer holistic approaches to clients with EFT and with the passion of wanting her clients to “fall in love with themselves” she’s changing lives with her heart-centred approach.

Josie Shepherd

A unexpected session with a life coach on a yoga retreat in Ibiza opened Josie’s eyes to the power of coaching. Since graduating she is a great advocate of Cani-Cross – exercising with your dog and works with 30+ women in a career and lifestyle crossroads and giving them inspiration and motivation to take on a great new life path.

Sam Morris

With a wealth of study behind her – music, the law and as a practicing psychotherapist Samantha chose to add coaching as part of her impressive business offer. She offers clarity, direction and empowerment to her high-end clients who are leaders, professionals and role models in their industries.

Michelle Reeves

With over 15 years working in the corporate world since graduating Michelle has created the Ideal Life podcast, is author of The Happiness Habit and works as a business coach. She offers a holistic approach to helping businesses grow and extend their reach by changing mindsetsand eliminating Imposter Syndrome to get real results.

Julie Brown

Occupying a unique position as co-coach at the Pure Coaching Academy Julie was formerly a client of Carole Ann’s, then joined the PCA course as a student and is now the co-trainer throughout the 8-week course. Julie’s background is in journalism and she has been Editor-in-Chief, has run her own media coaching practice and now helps budding authors birth their books. She play saxophone and cello, is a keen horsewoman, a clothes designer, make-up artist and is a huge fan of huge motorbikes!

This is your moment.

Take the first step towards changing your life.
Our next course starts on Saturday 22nd February 2025.

Book Now

  • “Carole Ann is a total pro and shares her experience generously and productively. As a former teacher, I recognised and appreciated the preparation that went into each well-structured session. I recommend her and the Pure Coaching Academy wholeheartedly!”

    Melissa Neckar

  • “I finally feel confident to spread my wings and fly!!! Thank you so much Pure Coaching Academy and Carole Ann! I am so glad I’ve chosen your academy and trust me, I did my research!”

    Monika Braglewicz

  • “An incomparable bonus, especially for an introvert with otherwise poor networking skills, was the introduction to a group of 20 or so like-minded fellow prospective coaches, the kindest and most supportive of people, whose magnanimity and friendship I will always cherish.”

    Roger Clifton

  • “A truly transformational course!”

    Nathan Ripley

  • “The whole course was brilliant, I learnt so much, I felt supported, I met the most incredible human beings and the best thing was having the course online”

    Emma Wood

  • “The content I’ve learned from this course has been invaluable. I went in unsure if 8 weeks were enough to make me a “real” life coach but I left feeling so confident and ready for business.”

    Ellie Romaine

  • “Amazing experience. Self-discovery with real feedback. I am proud to be a graduate of this academy and would recommend it.”

    AJ O

  • “Undertaking training at The Pure Coaching Academy was a fantastic decision. Carole-Ann is truly inspiring and the weeks just flew by.”

    Mary Mullarkey

  • “The course was excellent with a very varied and intellectually stimulating programme, including amongst others a session dedicated to spirituality with which I was able to identify enormously.”

    Simon Buck

  • “You learn so much about yourself while at the same time learning to help others. If you are looking for an accredited coaching course I can’t recommend it enough.”

    Amanda James

  • “The course is really rich in content, and is delivered in a way that makes you experience it at the same time.”

    Floss Andrews

  • “This course and Carole Ann have provided a platform and a safe space in which for me to gain clarity, evolve and be equipped with the skills to be a truly great coach.”

    Georgie G

  • “Not only did this course provide all the necessary tools/techniques (plus more) to become a coach, but it also gave me the boost in confidence I needed to progress.”

    Rhishai Mais

  • “Not only do you learn the skills of coaching, but also the skills needed to run a successful business. You get to practice coaching in a safe space with wonderfully supportive feedback.”

    Julie Brown

  • “I started the course with a wish to one day in the distant future become a life coach – I finished the course determined and confident of making that dream happen as quickly as possible such was the increase in my confidence.”

    Ryan Edwards

  • “You begin coaching and are coached from week 1, which bolsters your learning and builds your confidence.”

    Lorraine Gammack

  • “If you are looking for a short-term but effective life coaching training course, Pure Coaching Academy is definitely your number one choice.”

    G Chi

  • “DREAM COACHING COURSE. I could not recommend this course enough. Carole Ann and Julie delivered the content in such an interactive, engaging and inspiring way.”

    Katie Hardaker

  • “I knew I wanted to complete a coaching qualification but also knew that I learn best from practicing as I go. Pure Coaching Academy was the only course that I could find where you coach from Day 1.”

    Emma C

  • “If you are looking for a Life Coaching course to take, this is the one for you! I am so grateful for Pure Coaching Academy!”

    Lisa Heacock

  • “If the courses you’ve found on offer so far leave you a bit cold, or worse still ‘too salesy’ and lack substance, trust me look no further than PURE. From day 1 you will be experiencing world class coaching.”

    Jude Arnup

  • “This course is worth it, teaches you so much and makes sure you are ready in all aspects! ”

    Elissa Cia

  • “I couldn’t be happier with the content rich course, the group of people I’ve met and the growth I’ve achieved in such a short space of time.”

    Nathan Ripley

  • “Such a supportive community spirit and I really enjoyed the great buddy coaching relationship that was built”

    Lydia McDowall

    Project Co-Ordinator (museums)
  • “The backup notes were incredible and I will be using them when I start my coaching practice”

    Juliette Dyke

  • “I loved the freestyle coaching approach that is not dependent on a model”

    Salome Payn

    Project Manager
  • “I now have team meetings where I coach my distributors overcome fear, procrastination and to set real goals”

    Jose Rihan

    Utility Warehouse agent
  • “The notes were very comprehensive and great back up refresher – clearly written and well presented”

    Lydia McDowall

    Project Co-Ordinator (museums)
  • “What I loved was the varied content, inspirational teaching and practice and the amazing, empowering journey”

    Karen Campbell

    Marketing Manager
  • “The notes were well thought through and I always felt like an expert after reading them”

    Salome Payn

    Project Manager
  • “The Pure Coaching Manual was excellent and substantial”

    Jose Rihan

    Utility Warehouse agent
  • “We covered more than I expected and it was never boring – every week was worthwhile”

    Natalie Watkins

    Landscape Architect, Milan
  • “I hope to have a healthy coaching practice within the year”

    Natalie Watkins

    Landscape Architect, Milan
  • “The buddy coaching was a great way to learn”

    Jose Rihan

    Utility Warehouse agent
  • “I loved getting to know my fellow coaches”

    Juliette Dyke

  • “If you’re looking for a hands-on, intensive coaching course with a friendly group and based on real life experiences, this course is for you!”

    Juliette Dyke

  • “This course will stretch you out of your comfort zone and transform you to be the person you were meant to be. Be ready to be transformed from good to amazing. To Carole and her team I will be eternally grateful”

    Salome Payn

    Project Manager
  • “The coaching notes were written brilliantly and easily understood”

    Karen Campbell

    Marketing Manager
  • “The PCA course provides a powerful collection of tools for dealing the present and defining the future. A unique opportunity to find community and help in a truly open and non-judgmental environment”

    Lee Mollins

    Data Analysis Director – Financial Services
  • “It was surprising to have real clients to join us to coach and was a great way to put into practice what we learned”

    Lydia McDowall

    Project Co-Ordinator (museums)
  • “There was more ‘real’ coaching client practice than I expected – which was great”

    Juliette Dyke

  • “Outstanding course content, structure and format. Carole Ann and Lou are very generous in sharing their knowledge and expertise”

    Jose Rihan

    Utility Warehouse agent
  • “This is the course you need to be on. It’s totally real!”

    Natalie Watkins

    Landscape Architect, Milan
  • “I really enjoyed the openness and personal sharing, we practised on ‘live’ clients and the notes really covered the modules properly.”

    Lee Mollins

    Data Analysis Director – Financial Services
  • “The notes were just brilliant! It was great to focus on the course and not have to make tons of notes as they were very clear, useful and I actually looked forward to reading them when they arrived each week”

    Natalie Watkins

    Landscape Architect, Milan
  • “I enjoyed the relaxed atmosphere and delivery, though it was structured and directed too”

    Lydia McDowall

    Project Co-Ordinator (museums)
  • “This course was challenging, insightful, brilliant – it covers all the topics you need to start running a successful practice. I loved every minute. Carole Ann’s background in business and journalism added extra expertise”

    Natalie Watkins

    Landscape Architect, Milan
  • “It was experiential but it also had structure”

    Natalie Watkins

    Landscape Architect, Milan

Sign Up For The Pure Academy Newsletter and Receive My Free Guide: 5 Essential Tips for New & Aspiring Coaches.

Pure Coaching Academy © 2024. ICO Registered. General Data Register Reference No: A9054088
Website by WebHolism

Nail Your Niche - How to Pick a Fun, Exciting, and Profitable Coaching Niche

 

The 5-step method to help you get laser-focused on your niche so you can attract perfect-fit clients you love to work with and are happy to pay you what you’re worth.

Nail Your Niche.

The guide is on its way to your inbox!