Welcome to the beginning of your new life
Discover a unique and proven 4-step method to become a world class life coach, attract your ideal clients and run a successful, sustainable and fun-filled business.
In just 56 days.
How would you like to run a successful, high-earning coaching business…
One that changes peoples’ lives while making a meaningful impact in the world…
Giving you the flexibility to choose your own work schedule…
And have the financial freedom to travel the world, treat your family to everything they deserve and comfortably cover the bills each month without working 50 or 60 hours a week…
While doing something you love every single day…
Well, this is exactly the type of lifestyle that most coaches dream of when they first start out.
However…
The reality is VERY different.
For the vast majority of coaches – this life just doesn’t exist.
Their days are often long, tiring and stressful.
They struggle to find new clients and worry what will happen if their existing ones decide to leave…
They’re afraid to charge higher fees so have to work around the clock to ensure they make enough…
Or they spend far too much time doing free work because they hate letting people down.
And then there’s the cancelled sessions to deal with…
Or worse…
Being ghosted and not knowing if they’ll hear from the client ever again.
So instead of coming home to reflect on a rewarding day of helping people…
Most coaches spend their evenings worrying about the future and questioning whether they’ve made the right career choice.
And it’s not because they don’t have the ability to change peoples lives…
Because they do.
It’s because many of the coaching companies out there overlook the most essential skills you need to become a top class coach.
They focus almost solely on coaching theory, and don’t provide the know-how and self-belief to get people results…
Or they offer no insight into what it takes to actually run a business and get paying clients on a consistent basis…
Clients who LOVE working with you, happily pay your fees, and can’t wait to refer friends and family to you, every chance they get.
And it’s for these reasons, that, most coaches end up stuck.
Because, without the confidence to put themselves out there…
Or the mindset to charge fees that reflect the great work they’re doing…
They end up burnt out chasing every potential client that comes their way…
Or worse…
They’re forced to go back to their day job because they can’t afford to pay the bills.
It should never be like this.
Michelle
“This world-class training will enable you to not only start coaching straight away but to truly experience coaching as it happens. It will show you how to build a sustainable business from a place of authenticity based on your personal values and aspirations. I personally had a major realisation about my mindset and the impact this was having on my business as a result of working with Carole Ann”
Josie
“I believe life is too short to be stuck in a career that makes you feel miserable or a lifestyle that feels blah rather than brilliant. So, I took the plunge and trained to become a life coach. The Pure Academy was a real game-changer for me. Carole Ann helped open my eyes to what’s really possible and encouraged us all to think and dream bigger. Since I graduated, I’ve built my coaching business that helps 30-something women to change careers, bounce back from redundancy or retrain in a new industry to achieve the work/life balance they’ve been dreaming of. And I’ve never been happier.”
Lydia McDowall
“The Pure Coaching Academy course has been a truly fantastic experience. I have learnt so much in the eight weeks, not just about coaching but also about myself. It’s been a real journey. The course exceeded my expectations and I’m so glad I decided to do it when I did. I started out thinking that life coaching was a career I’d pursue one day way into the future, but this course has given me the knowledge and confidence to know that I am ready to do it now.”
Before I reveal how Michelle, Josie and Lydia were able to create the business of their dreams, I should introduce myself…
My name is Carole Ann Rice.
You might be wondering what makes me qualified to talk about life coaching.
I discovered the power of coaching back in 2001. After losing my job as a journalist I hired a coach to help me go freelance and the impact it had on me was life-changing.
I was so impressed with how quickly she was able to help me move forward by breaking down my limiting beliefs – I just had to learn how to do it myself.
Something inside of me was ignited during those sessions – something that just felt ‘right’.
So I followed my instincts and took the plunge into the world of life coaching.
And it was the best decision I’ve ever made.
Because since then I’ve gone on to grow my own coaching business, which is how I’ve earned my living for the past 20 years.
I fell in love with coaching from day one and promised myself I would strive to become the very best coach I could be.
And I’m pleased to say I’ve had some success along the way.
Here a few of what I like to call my ‘brag bullets’:
- In 2017 I won the Best Coach Award at the Best Business Women’s Award
- I’m proudly an Associate Coach of the International Association of Professional Coaching and Mentoring
- And I’ve been fortunate enough to feature in Sky’s ‘Who’d Be A Billionaire’ series as well as various national newspapers and publications
PCA – Carole Ann Rice
Online
I’ve been a life coach since 2001 and training others to become world life coaches since 2014.
Although I am based in the UK, we have people join us from all across the globe – from LA to Mexico, to Egypt and all across Europe.
Being of service to others brings happiness and deep personal fulfillment. Coaching is a profession fueled by passion and trust, guiding clients toward a life of clarity, confidence, and alignment with their values and future visions.
You might wonder if you have what it takes to be a great coach. A compassionate nature, a genuine desire to help, and an interest in personal development are key qualities.
I have trained over 250 coaches from diverse backgrounds at the Pure Coaching Academy, united by their desire to make a difference and help others achieve their dreams.
You may be at a career crossroads, seeking change, or transitioning from a role where you’ve inspired and developed others, such as in HR, teaching, or a caring profession. Perhaps you’re newly retired, planning for retirement, or a Gen Z individual eager to work in personal development. You might be a personal trainer, yoga teacher, or alternative practitioner looking to expand your skillset or an at-home parent seeking a flexible career.
Maybe you’ve had a life wake-up call or have always been the go-to person for advice. If you feel a calling to help others and create a meaningful legacy, coaching might be for you.
If any of this resonates with you, sign up for our next term.
PCA – Julie Brown
In Person – Brighton
Seize this exceptional and exclusive opportunity to be part of the only in-person Pure Coaching Academy event in Brighton. This is an experience reserved for a select few.
There’s something special about being in the same room with like-minded people who are looking to achieve the same goal. Brighton Pure Coaching is the definition of special.
While our online courses are comprehensive, the in-person experience at Brighton Pure Coaching offers unique benefits that are truly invaluable. The immersive classroom environment fosters focus and energy, leading to a deeper understanding and better knowledge retention.
Plus, it’s much easier to network and make amazing connections when you meet people face-to-face.
Our in-person events have been the catalyst for life-changing connections. Pure Coaching Academy graduates have set up businesses together after meeting at our events, showcasing the potential for transformative connections. Who knows what connections you might make?
I love teaching online, but there’s just something magical about being in the same room with others that cannot be replicated through a screen.
When a group of coaches comes together and supports one another on their journey, it creates a productive, exciting and memorable experience.
Are you ready to take the next step and be part of a fun and supportive community as you gain the skills, confidence and know-how to thrive as a coach?
If so, don’t hesitate to register for our in-person Pure Coaching event in Brighton.
PCA – Natalie Watkins
Online – Milan
Why sign up to the PURE Coaching Academy in Italy?
Whilst Coaching is now an established industry in America and the UK, it has only started to gain in popularity in Europe in the last few years.
Coaching has now become commonplace within large companies in Milan and Rome, such as Spotify, Google, Consultancy firms and the Banking sector. More and more people across Europe are now considering individual coaching for different aspects of their life: career progression, relationships and dating, health, parenting and small business ownership.
However, there are seemingly so few well-trained and qualified Coaches based in Europe and Pure Coaching Academy wants to bridge that gap.
We provide an accredited course by the International Authority for Professional Coaching and Mentoring and you start coaching others as soon as you start the course.
We want to make sure that there are brilliant, well-trained professional coaches in Italy and Europe, where the Coaching Industry is now starting to blossom.
Coaches not only with the right skills and structure to genuinely help clients but we want to ensure that the reputation of coaches is a great one which helps to spread the word that everyone should hire a coach at different points in their lives.
Want to become a world class life coach in Italy?
Register today!
Here’s What Our Graduates Are Saying.
Gloria Jensen
“Carole Ann’s life coach training enables you to be successful not only with your clients but also regarding setting up your business. This combination is rare! You’ll feel confident and empowered as a coach but also as a person. This course is a personal journey and a gift for yourself too!
I valued the experiential approach of the training. From the very first day, Carole Ann challenged my mindset asking us to dream big and dare to make the first steps towards this dream. She helps you grow in a way you could not have imagined!”
Rebecca Ronane
“After thirty years in the travel business, I had to deal with redundancy as well as a health issue. With some fantastic luck I came across Carole Ann Rice and the Pure Coaching Academy which has been truly life-changing.
The academy helped me to reinvent myself and I now coach women to ‘go forward after fifty’. I’m passionate that women at any age realise there’s great life potential after fifty.
Although I still wear many hats my focus is on my coaching business and I recently started a successful networking group called ‘Network Provence’ here in the south of France. I’m able to live between sunny Provence and the East end of London which I love. I’m fifty-nine years old and celebrating!”
Simon Johnson
“As a boxing coach, I work with people truly committed to transforming their lives and who are full of passion, purpose, and possibility. It’s my job to teach them to make the right decisions quickly. I have to instil discipline, mental toughness, grit, accuracy, and intelligence.
Through years of coaching, I realised these traits and capabilities were valuable far beyond just the boxing ring. And as more of my clients came to me looking for advice on life in general, I saw there was an amazing career opportunity for me to explore.
I enrolled with the Pure Academy in 2018 and with Carole Ann’s help I’m now equipped to offer my clients high-performance coaching in both the physical and mental realm. It’s the perfect combination”
Facebook Alumni Group
A private Facebook group offering around the clock support for Pure Academy graduates.
This is a place to ask questions, share your wins and discuss ideas and opportunities with your fellow coaches.
This group has even inspired some of our graduates to start a business together.
It really is one of the best coaching networks on Facebook.
Monthly Zoom Call
Your opportunity to pick my brain and hang out with your fellow coaches. We’ll tackle any immediate issues you have, discuss any subjects you need advice with and share your stories and wins.
I can’t overstate how beneficial this monthly check-in will be for your development and confidence. Coaching does have its challenges and the support and encouragement of like minded people during the difficult moments is huge.
I’ll be able to guide you through any setbacks you may be facing. I guarantee you’ll leave each call feeling inspired and motivated to get out there and help people.
It’s also one of the most fun aspects of the academy – we always have a few laughs on the call.
The Pure Coaching Handbook
This manual is packed with contributions from the UK’s top coaches, trainers and communications experts. It’s regularly updated with real-life scenarios and proven coaching strategies as well as business and productivity tips to propel your career forward. This priceless companion will provide a wealth of knowledge throughout your coaching career.
There’s really no other life coach training that can match this level of support or community.
And I could genuinely market these bonuses at £300-500/month – as some other coaches do.
Who knows – in the future, I might.
So it’s best to get on board now while they’re all FREE.
The Ultimate Guide to Setting Up Your Coaching Business
Feel overwhelmed or confused by all the tech, design and set-up stuff you need for your coaching business?
Don’t worry, we have you covered.
My virtual assistant, Caroline Mathews, has created a comprehensive guide to help you with branding, logos, website design, blogging, social media pages, content creation, email marketing, and more.
Caroline specialises in working with life coaches and understands exactly what you need to have in place so your business runs smoothly and stress-free.
With this easy-to-follow guide, you’ll know how to:
- Nail your logo, branding and colour schemes even if you have zero design skills
- Create stunning and attention-grabbing social media content to help you stand out from the crowd
- Quickly and easily schedule your social media posts in advance so you’re not stuck at your computer every day
- Avoid the common pitfalls when it comes to websites and how to choose the right website builder and hosting so you can get your site up and running with ease
Caroline also offers a 4 hour discounted package exclusively to Pure students to help with the admin side of setting up their coaching business – specifically for those that don’t feel confident in tackling the tech themselves. This includes a free 30 minute discovery call to find out exactly what support is needed – be it admin support or a website build. You can find out more about the support she offers clients on her website mysuperva.co.uk.
Create Your Dream Business and Kick-Start Your Freedom Driven Lifestyle:
Join The Pure Coaching Academy Today
PCA – Carole Ann Rice
Online
I’ve been a life coach since 2001 and training others to become world life coaches since 2014.
Although I am based in the UK, we have people join us from all across the globe – from LA to Mexico, to Egypt and all across Europe.
Being of service to others brings happiness and deep personal fulfillment. Coaching is a profession fueled by passion and trust, guiding clients toward a life of clarity, confidence, and alignment with their values and future visions.
You might wonder if you have what it takes to be a great coach. A compassionate nature, a genuine desire to help, and an interest in personal development are key qualities.
I have trained over 250 coaches from diverse backgrounds at the Pure Coaching Academy, united by their desire to make a difference and help others achieve their dreams.
You may be at a career crossroads, seeking change, or transitioning from a role where you’ve inspired and developed others, such as in HR, teaching, or a caring profession. Perhaps you’re newly retired, planning for retirement, or a Gen Z individual eager to work in personal development. You might be a personal trainer, yoga teacher, or alternative practitioner looking to expand your skillset or an at-home parent seeking a flexible career.
Maybe you’ve had a life wake-up call or have always been the go-to person for advice. If you feel a calling to help others and create a meaningful legacy, coaching might be for you.
If any of this resonates with you, sign up for our next term.
PCA – Julie Brown
In Person – Brighton
Seize this exceptional and exclusive opportunity to be part of the only in-person Pure Coaching Academy event in Brighton. This is an experience reserved for a select few.
There’s something special about being in the same room with like-minded people who are looking to achieve the same goal. Brighton Pure Coaching is the definition of special.
While our online courses are comprehensive, the in-person experience at Brighton Pure Coaching offers unique benefits that are truly invaluable. The immersive classroom environment fosters focus and energy, leading to a deeper understanding and better knowledge retention.
Plus, it’s much easier to network and make amazing connections when you meet people face-to-face.
Our in-person events have been the catalyst for life-changing connections. Pure Coaching Academy graduates have set up businesses together after meeting at our events, showcasing the potential for transformative connections. Who knows what connections you might make?
I love teaching online, but there’s just something magical about being in the same room with others that cannot be replicated through a screen.
When a group of coaches comes together and supports one another on their journey, it creates a productive, exciting and memorable experience.
Are you ready to take the next step and be part of a fun and supportive community as you gain the skills, confidence and know-how to thrive as a coach?
If so, don’t hesitate to register for our in-person Pure Coaching event in Brighton.
PCA – Natalie Watkins
Online – Milan
Why sign up to the PURE Coaching Academy in Italy?
Whilst Coaching is now an established industry in America and the UK, it has only started to gain in popularity in Europe in the last few years.
Coaching has now become commonplace within large companies in Milan and Rome, such as Spotify, Google, Consultancy firms and the Banking sector. More and more people across Europe are now considering individual coaching for different aspects of their life: career progression, relationships and dating, health, parenting and small business ownership.
However, there are seemingly so few well-trained and qualified Coaches based in Europe and Pure Coaching Academy wants to bridge that gap.
We provide an accredited course by the International Authority for Professional Coaching and Mentoring and you start coaching others as soon as you start the course.
We want to make sure that there are brilliant, well-trained professional coaches in Italy and Europe, where the Coaching Industry is now starting to blossom.
Coaches not only with the right skills and structure to genuinely help clients but we want to ensure that the reputation of coaches is a great one which helps to spread the word that everyone should hire a coach at different points in their lives.
Want to become a world class life coach in Italy?
Register today!
PCA – Carole Ann Rice
Online
I’ve been a life coach since 2001 and training others to become world life coaches since 2014.
Although I am based in the UK, we have people join us from all across the globe – from LA to Mexico, to Egypt and all across Europe.
Being of service to others brings happiness and deep personal fulfillment. Coaching is a profession fueled by passion and trust, guiding clients toward a life of clarity, confidence, and alignment with their values and future visions.
You might wonder if you have what it takes to be a great coach. A compassionate nature, a genuine desire to help, and an interest in personal development are key qualities.
I have trained over 250 coaches from diverse backgrounds at the Pure Coaching Academy, united by their desire to make a difference and help others achieve their dreams.
You may be at a career crossroads, seeking change, or transitioning from a role where you’ve inspired and developed others, such as in HR, teaching, or a caring profession. Perhaps you’re newly retired, planning for retirement, or a Gen Z individual eager to work in personal development. You might be a personal trainer, yoga teacher, or alternative practitioner looking to expand your skillset or an at-home parent seeking a flexible career.
Maybe you’ve had a life wake-up call or have always been the go-to person for advice. If you feel a calling to help others and create a meaningful legacy, coaching might be for you.
If any of this resonates with you, sign up for our next term.
PCA – Julie Brown
In Person – Brighton
Seize this exceptional and exclusive opportunity to be part of the only in-person Pure Coaching Academy event in Brighton. This is an experience reserved for a select few.
There’s something special about being in the same room with like-minded people who are looking to achieve the same goal. Brighton Pure Coaching is the definition of special.
While our online courses are comprehensive, the in-person experience at Brighton Pure Coaching offers unique benefits that are truly invaluable. The immersive classroom environment fosters focus and energy, leading to a deeper understanding and better knowledge retention.
Plus, it’s much easier to network and make amazing connections when you meet people face-to-face.
Our in-person events have been the catalyst for life-changing connections. Pure Coaching Academy graduates have set up businesses together after meeting at our events, showcasing the potential for transformative connections. Who knows what connections you might make?
I love teaching online, but there’s just something magical about being in the same room with others that cannot be replicated through a screen.
When a group of coaches comes together and supports one another on their journey, it creates a productive, exciting and memorable experience.
Are you ready to take the next step and be part of a fun and supportive community as you gain the skills, confidence and know-how to thrive as a coach?
If so, don’t hesitate to register for our in-person Pure Coaching event in Brighton.
PCA – Natalie Watkins
Online – Milan
Why sign up to the PURE Coaching Academy in Italy?
Whilst Coaching is now an established industry in America and the UK, it has only started to gain in popularity in Europe in the last few years.
Coaching has now become commonplace within large companies in Milan and Rome, such as Spotify, Google, Consultancy firms and the Banking sector. More and more people across Europe are now considering individual coaching for different aspects of their life: career progression, relationships and dating, health, parenting and small business ownership.
However, there are seemingly so few well-trained and qualified Coaches based in Europe and Pure Coaching Academy wants to bridge that gap.
We provide an accredited course by the International Authority for Professional Coaching and Mentoring and you start coaching others as soon as you start the course.
We want to make sure that there are brilliant, well-trained professional coaches in Italy and Europe, where the Coaching Industry is now starting to blossom.
Coaches not only with the right skills and structure to genuinely help clients but we want to ensure that the reputation of coaches is a great one which helps to spread the word that everyone should hire a coach at different points in their lives.
Want to become a world class life coach in Italy?
Register today!
Do You Have Any Questions?
I’d like to thank you for reading this far and I hope I’ve been able to demonstrate to you The Pure Coaching Academy is the best investment you can make for not just your business – but your own self-development too.
But you may still have questions – which is GREAT. It shows you truly care about advancing your coaching career and moving your business forward.
So, I’ve answered a list of the most commonly asked questions for you below:
A) An extensive and unique life coach training that includes:
– 8 weeks online or in-classroom training (consecutive Saturday’s from 10am-3pm)
– Personal development, role play, ‘real’ coaching experience
– Be coached by me while you’re learning to coach (this really is a 2 in 1 training)
– A midweek webinar/coaching call to monitor your progress
– An in-depth 17 module syllabus covering everything you need to become a world-class coach
– Home and Online study (work to your own schedule)
– Guest speakers on branding and how to set up your coaching business
– Media coaching and how to get the right type of press and publicity
– Guest talks from past students – sharing real issues and experience
A)Yes, Pure Coaching Academy is an online training. The academy runs twice a year (in February and September) and is held via Zoom on 8 consecutive Saturdays. This gives you the chance to become a first-class coach from the comfort of your own home.
However we now have an in person course running in Brighton and another online course running in Italy.
A) Incredible ones! First and foremost, you’ll be given all the tools, resources and support you need to build a successful coaching business working with clients of your choosing.
The Academy will help you refine your message and niche so you’re able to attract exactly the type of clients you’d like to work with – and charge what you’re worth.
We’re also confident you’ll be able to cover the cost of course within a few weeks of enrolling. You’ll be learning how to coach people right from day 1 which will give you the self-belief, skills and know-how to go and get your first clients
It’s for all kinds of people. You must be interested in coaching, and committed to making other people’s lives better, but provided that’s the case, it’s for:
– People interested in personal development and a career with meaning and purpose.
– Anyone who has a calling towards coaching and helping others.
– Those with natural go-to qualities as advice-givers as well as spiritual, empathetic people
– For anyone looking to make a difference to the world
– It’s for people just starting their coaching careers
– Or those who have been helping others for years and want to take their coaching business to the next level
– And for anyone looking to either completely change or enhance their career – I’ve worked with teachers, lawyers, HR professionals, social workers, marketers, GP’s, semi-retired parents, you name it!
A) Yes, tons of it! You’ll get:
● Instant access and around the clock support from the Facebook alumni group for Pure Academy graduates.
● A monthly Zoom call with the Pure coaches and your fellow students.
● Lifetime access to the Pure Coaching Handbook. Packed with contributions from the UK’s top coaches, trainers and communications experts. This priceless companion will provide a wealth of real-world coaching scenarios and strategies to support you throughout your career.
A) The Pure Coaching Academy is presented by me – someone who’s earned their full-time living as a coach for over 20 years. And continues to do so.
Many courses are run by trainers, not real coaches with successful practices. I’ve been there and done it and know precisely what it takes to set up a business, develop a niche and get clients.
While other programmes spend hours on the theoretical aspect of coaching, The Pure Academy cuts straight to the chase. We’ll provide you with all the practical skills and knowledge to set up a long-lasting and successful coaching business.
Many people spend up to £10k for their coaching training but because they have no clue how to get clients, they have to go back to their day job. We make it our number priority that never happens.
Finally, the support and community aspect at Pure is like no other. You’ll gain access to an amazing network of coaches who love to help each other, share ideas & experiences and learn from one another. Some of our graduates have even set up business together.
A) Yes, I am proud to say my course is accredited by the International Authority for Professional Coaching & Mentoring (IAPCM) – the only body approved by the British Ombudsman.
A) The full price of the academy is £4,495 (Early bird price £3,995).
A) Yes. You can spread the cost over 4 payments. Full details are here
