How to Build a Thriving Coaching Business
These are the 4 areas that will help shortcut your way to becoming a highly paid, highly sought after coach.
Once you’ve mastered them, you’ll be able to:
- Confidently earn £750-1000 for as little as 5 hours coaching per week
- Develop your niche and message so you have clients coming to YOU without ever coming across as pushy or having to resort to sleazy sales tactics
- Create a premium coaching service so you can with run a super-successful business with just a handful of happy clients – without the need for complicated marketing
- Raise your profile and boost your earnings potential with a simple technique to get your business featured in the press – without having to plaster yourself over social media
Master the methods and skills to completely change the lives of your clients forever so you’re able to enjoy and long and successful coaching career
A Day In The Life of A World Class Life Coach
I’d like you to picture this day:
You wake without an alarm…
You check your inbox to see an email from a perfect fit coaching client wanting to work with you…
You make some breakfast and take the kids to school…
Come home and do a few sessions over Skype/Zoom
Send some follow up emails to your amazing clients…
Maybe you create some new content…
Go for a walk…
Or catch up with friends and family.
After lunch, it’s another coaching session or two…
Then you pick the kids up and spend some quality time with them…
After that – the rest of the evening is yours.
You might read, work on your own self-development, or simply kick back with a movie…
Whatever takes your fancy…
All in preparation for another day of changing lives…
Doing what you love…
Sounds pretty awesome right?
Well, this is precisely the kind of day that lies in wait as soon as you’re ready to begin a new and exciting chapter in your life.
All you have to do is implement the ideas within The P.U.R.E Method and you’ll be well on your way toward the freedom driven lifestyle you’ve always wanted….
A job you look forward to every single morning…
And a bunch of happy clients who can’t speak highly enough of you.
And you can achieve all of this in as little as 56 days just by clicking the button below.
Get Access to The Pure Coaching Academy Today
The Proven Blueprint to Becoming A World Class Coach
In Just 8 Short Weeks
The Pure Coaching Academy is a shortcut to becoming a highly paid, top level coach who can transform peoples’ lives …
WITHOUT complicated marketing strategies or ridiculous sales methods.
This 8 week training will empower you to become a confident, effective and happy coach – whether you’re brand new to coaching or have years of experience helping people.
Here’s a little taste of what’s inside your 8 week success schedule:
The Power of Establishing Goals
Proven coaching models to provide your clients with laser sharp focus and clarity on their goals. PLUS the simple methods to keep them accountable and on track to achieve them all.
It’s All In The Questions
50 thought-provoking questions to ignite great conversations with your clients. Know how to quickly build trust and rapport and present yourself as a figure of authority and expertise.
Building an Abundant Practice
The ‘business’ of coaching and how to create a long and prosperous career in your chosen niche. Discover how to attract good clients – and exceed their expectations – so they stay with you for years to come and will happily refer you to others.
The Graduate Action Plan
You have the certificate but now what? Don’t worry, we’ll guide you through the crucial next steps of your journey so you can get yourself out there as a coach and really start to build your business and make an impact in the world.
Plus much, much more…
The Magic Ingredient of The Pure Coaching Academy
There’s also one very special element that makes The Pure Academy stand apart from everyone else…
And that is…
From the moment you join us…
You start coaching.
Because we assign one of your classmates as your ‘coaching buddy’ when you sign up.
You’ll have a willing coaching ‘client’ to work with and a way to apply everything you’re learning.
This means you’ll be gaining real-world coaching experience right from day one.
Which is priceless.
Because the confidence and experience you get through this real-life coaching practice will transfer out into the real world when you graduate.
You’ll be able to hone and refine your coaching skills, practice everything you’re taught and implement the techniques you’re learning.
And, ultimately…
Become an experienced, highly-skilled coach – before you’ve even launched your business.
Which is far more important than any ‘secret tricks’ that are taught elsewhere.
After all, real-world experience matters far more than any of that…
That’s why we make sure we show you how to become a great coach, as well as giving you the environment in which to BECOME a great coach (through practice).
Because, yes… practice really does make perfect.
This will enable you to deliver a high-end service to your clients which will grow your reputation and business.
Can you imagine how confident that will make you feel?
No longer suffering with imposter syndrome, negative self-talk, or thoughts of “Am I really qualified to do this?”
Many of my graduates have told me this aspect of the course is worth the fee alone.
But that’s not all.
After you graduate, you’ll still have the opportunity to improve your coaching skills.
If you’d like or need more experience, I’ll put a request out to my private Facebook group on your behalf.
This will be on a pro-bono basis to start, but with the chance of becoming a paid role.
The Pure Academy quite literally helps you to start earning as soon as possible.
My network contains many people in need of great coaches and nothing makes me happier than being able to refer out to one of my amazing students.
I’m proud to say no other coaching programme provides anything like this type of experiential training or the amazing coaching opportunities on offer after you’re certified.
Here’s What Our Graduates Are Saying
Gloria Jensen, Australia - gloriajensen.com
“Carole Ann’s life coach training enables you to be successful not only with your clients but also regarding setting up your business. This combination is rare! You’ll feel confident and empowered as a coach but also as a person. This course is a personal journey and a gift for yourself too!
I valued the experiential approach of the training. From the very first day, Carole Ann challenged my mindset asking us to dream big and dare to make the first steps towards this dream. She helps you grow in a way you could not have imagined!”
Rebecca Ronane - rebeccaronane.com
“After thirty years in the travel business, I had to deal with redundancy as well as a health issue. With some fantastic luck I came across Carole Ann Rice and the Pure Coaching Academy which has been truly life-changing.
The academy helped me to reinvent myself and I now coach women to ‘go forward after fifty’. I’m passionate that women at any age realise there’s great life potential after fifty.
Although I still wear many hats my focus is on my coaching business and I recently started a successful networking group called ‘Network Provence’ here in the south of France. I’m able to live between sunny Provence and the East end of London which I love. I’m fifty-nine years old and celebrating!”
Simon Johnson, 28, London
“As a boxing coach, I work with people truly committed to transforming their lives and who are full of passion, purpose, and possibility. It’s my job to teach them to make the right decisions quickly. I have to instil discipline, mental toughness, grit, accuracy, and intelligence.
Through years of coaching, I realised these traits and capabilities were valuable far beyond just the boxing ring. And as more of my clients came to me looking for advice on life in general, I saw there was an amazing career opportunity for me to explore.
I enrolled with the Pure Academy in 2018 and with Carole Ann’s help I’m now equipped to offer my clients high-performance coaching in both the physical and mental realm. It’s the perfect combination”
The First Step to a Long and Successful Coaching Career
There’s something I’d like you to consider…
What is the cost of you not investing in The Pure Coaching Academy?
Ask yourself…
Do you really want another year to drift by…being stuck exactly where you are…with your life at a complete standstill?
Do you want to spend another sleepless night wondering where you could be if you just had the self belief to go after your dream business?
To keep thinking about coaching for a living, but not knowing where to start.
To see other people running amazing lifestyle businesses, and wishing you could do the same.
And being stuck living with regret, forever thinking – “What if?”
Or would you rather make a start on the life you’ve been promising yourself for so long?
Let’s go back to that perfect day from earlier.
Remember how excited it made you feel…
Picturing yourself doing what you love every day…
On your own schedule…
While helping your clients to make the kind of progress they never felt was possible before they met you.
Now ask yourself…
How much would you be willing to invest to have the know-how and skills to create that kind of lifestyle?
To be able to enjoy a life of freedom and financial security while making a genuine difference to the world?
5k? £10k? Maybe even £15?
I know some people who would happily invest a year’s salary, in exchange for another 10, 20, or even 30 years of running a business they love, that gives them true financial freedom.
Well, you won’t have to pay anywhere near that.
Because, to get total access to The Pure Coaching Academy…
Is just a one time payment of £2995.
Or, for those you’d like an easier and more affordable option – 4 consecutive monthly payments of £750.
For that, you’ll receive much more coaching experience and know-how in 8 weeks as most courses give in 8 months….
The success blueprint of the P.U.R.E Method…
Plus, expert advice from myself and the academy coaches…
As well all the course materials and resources you need to create your dream business.
But that’s not all.
Your investment goes way beyond just the 8 weeks we work together.
You also get lifetime access to these incredible bonuses:

Facebook Alumni Group
A private Facebook group offering around the clock support for Pure Academy graduates.
This is a place to ask questions, share your wins and discuss ideas and opportunities with your fellow coaches.
This group has even inspired some of our graduates to start a business together.
It really is one of the best coaching networks on Facebook.

Fortnightly Zoom Call
Your opportunity to rack my brains and hang out with your fellow coaches. We’ll tackle any immediate issues you have, discuss any subjects you need advice with and share your stories and wins.
I can’t overstate how beneficial this weekly check-in will be for your development and confidence. Coaching does have its challenges and the support and encouragement of like minded people during the difficult moments is huge.
I’ll be able to guide you through any setbacks you may be facing. I guarantee you’ll leave each call feeling inspired and motivated to get out there and help people.
It’s also one of the most fun aspects of the academy – we always have a few laughs on the call.

The Pure Coaching Handbook
This manual is packed with contributions from the UK’s top coaches, trainers and communications experts. It’s regularly updated with real-life scenarios and proven coaching strategies as well as business and productivity tips to propel your career forward. This priceless companion will provide a wealth of knowledge throughout your coaching career.
There’s really no other life coach training that can match this level of support or community.
And I could genuinely market these bonuses at £300-500/month – as some other coaches do.
Who knows – in the future, I might.
So it’s best to get on board now while they’re all FREE.
Create Your Dream Business and Kick-Start Your Freedom Driven Lifestyle: Join The Pure Coaching Academy Today
Imagine This…
Picture yourself a year from now…
Running a coaching business that provides financial freedom with an amazing handful of perfect-fit clients…
While you work on YOUR schedule and have ultimate job satisfaction…
And where you’re changing lives – daily – without having to constantly be on social media or use pushy, aggressive marketing tactics.
Imagine how it would feel when you proudly tell people you’re making a full-time living from coaching…
Helping people to achieve things they never thought possible…
Well, let me tell you…
The admiration and praise you’ll receive from friends and family for following through on your dream…
And the respect and recognition you get for changing peoples’ lives…
Is priceless.
And, I can say with complete confidence and honesty…
The Pure Coaching Academy is your first step towards that dream career and lifestyle.
You just have to take that leap of faith.
How It Works/The Next Step
Simply click on any of the ‘Get Started’ buttons you find on this page and fill in your details.
Once your payment has been made you’ll receive an email from me containing…
- Your Pure Coaching Academy welcome pack
- An invitation to the private Pure Coaching Academy Facebook group
The first thing to do is join the Facebook group and introduce yourself to me and your fellow students. This group is safe and helpful environment and
A Rare Opportunity/Get Certified at Home
Important – Please Read: Due to recent events the next intake of the academy will be entirely online.
Which means you have a unique opportunity to gain your certification without having to leave home. This will save you time, money and effort by not having to commute to London for 8 consecutive Saturdays.
I expect things will be back to normal by 2021 so this September is a one-off opportunity to become a word class life coach from the comfort of your front room or study. How amazing is that?
I’d like to emphasise this will in no way lessen your experience of the course. You still get everything you would with a normal academy intake – it’s just the Saturday sessions will be held via Zoom. That’s the only difference.
I’ve had a few questions from folks about whether it’s better to wait until next year, when the in-person sessions will hopefully be running again.
My honest opinion?
It’s much better to take action now rather than waiting until next year.
You’ll get where you want to be quicker, plus, there’s no guarantee the ongoing support will still be free in 2021. If you sign up today, it’s locked in for life as a free bonus.
If You Want More From Life…Then Why Wait Any Longer?
Can you really afford to miss out on creating your dream coaching business in the quickest and easiest way possible?
Only you can answer that.
But right now – you have two options.
Option 1 is to do nothing – you can close this page and go back to whatever you were trying before.
But you might actually just be making things harder for yourself.
Because all you’re really doing is taking a back seat for 6 months…
And letting other coaches get a head start on the success you desire so much…
Which means you could be back here in 6 months time feeling frustrated as HELL that you didn’t grab this offer when it was available the first time.
If you hate the thought of waking up in a few days time wondering ‘’what if’’…
If you don’t want to feel annoyed or even angry with yourself…
And you want to change how things are going in your life right now…
There’s option 2.
Which is the smart move.
If you choose to take action today you’ll get access to all the training, tools, business building techniques, coaching expertise and support you could ever need to make your business a roaring success.
And change your life forever.
I understand if you’re skeptical – £2995 isn’t pocket change.
But compared to what you’ll make back over the rest of your career…
The ongoing education and world class support network at your fingertips…
And the fact you’ll never have to fork out for another coaching programme ever again..
It really is the best investment you could make.
Trust me – your future self will thank you for it.
So as a final reminder, here’s what you get with The Pure Coaching Academy:
An extensive and unique 8 week life coach training
Access to The P.U.R.E Method - the 4 step formula that provides everything you need to become a world-class coach in your chosen niche
Online learning and home study (work to your own schedule)
Personal development, role play and ‘real’ coaching experience - apply what you learn in an actual coaching environment
Be coached by me on your personal goals while learning to build a coaching business (this really is a 2 in 1 training)
A weekly Zoom coaching call to monitor your progress and discuss ideas with your fellow students
Access to The Pure Coaching Handbook - this manual is jam packed with priceless coaching tips and strategies that you’ll treasure throughout your entire career.
Media coaching - how to market your business effectively and gain the right type of press and publicity
Guest talks from past students sharing real issues and experiences that you can apply to your business. Discover the methods they employ to ensure their business grows year after year.
Guest speakers on branding and how to set up your coaching business so you hit the ground running
Get all this AND MORE in just 1 click:
And Here’s How to Get The PURE Coaching Academy for ‘Free’ …
Because I realise this is an big investment, I want to put you at ease and say that –
I’m incredibly confident you’ll be able to cover the cost of course within a few weeks of enrolling.
Why do I think this?
Well …
Along with the expertise and experience of myself and the Pure Academy coaches…
The proven world class coaching methods…
And the support network of dozens of other like-minded coaches…
You’re also going to get access to exclusive trainings on branding, marketing and media experts.
They’ll remove the stress from sales …
Demystify social media marketing …
And even share their best strategies for getting featured in local and national media …
Helping YOU become a highly-sought after expert coach.
In fact, it’s not unusual for many of our students to be in profit, well before the end of the 8 weeks.
My 100%, No-Questions-Asked Guarantee
Still on the fence?
Then how about this.
The Pure Coaching Academy has a 100% money-back guarantee.
In the incredibly unlikely situation that you’re not completely happy, I’ll refund every penny you pay.
But I’m confident it will never come to that as I’ve not had to issue a refund to date.
Do You Have Any Questions?
I’d like to thank you for reading this far and I hope I’ve been able to demonstrate to you The Pure Coaching Academy is the best investment you can make for not just your business – but your own self-development too.
But you may still have questions – which is GREAT. It shows you truly care about advancing your coaching career and moving your business forward.
So, I’ve answered a list of the most commonly asked questions for you below:
Q) What exactly do I get with The Pure Coaching Academy?
A) An extensive and unique life coach training that includes:
– 8 weeks in-classroom training (consecutive Saturday’s from 10am-3pm) *this will be entirely online for Sept 2020 intake.
– Personal development, role play, ‘real’ coaching experience
– Be coached by me while you’re learning to coach (this really is a 2 in 1 training)
– A midweek webinar/coaching call to monitor your progress
– An in-depth 17 module syllabus covering everything you need to become a world-class coach
– Home and Online study (work to your own schedule)
– Guest speakers on branding and how to set up your coaching business
– Media coaching and how to get the right type of press and publicity
– Guest talks from past students – sharing real issues and experience
Q) Where are the in-class Saturday sessions held?
A) Important: Due to recent events the September 2020 training will be held entirely online. This is a one of a kind opportunity to get your life coach certification from the comfort of your own home. As stated above – this will not lessen your experience or enjoyment of the course.
Q) What kind of results can I expect with The Pure Academy?
A) Incredible ones! First and foremost, you’ll be given all the tools, resources and support you need to build a successful coaching business working with clients of your choosing.
The Academy will help you refine your message and niche so you’re able to attract exactly the type of clients you’d like to work with – and charge what you’re worth.
We’re also confident you’ll be able to cover the cost of course within a few weeks of enrolling. You’ll be learning how to coach people right from day 1 which will give you the self-belief, skills and know-how to go and get your first clients
Q) Who is the course for?
It’s for all kinds of people. You must be interested in coaching, and committed to making other people’s lives better, but provided that’s the case, it’s for:
– People interested in personal development and a career with meaning and purpose.
– Anyone who has a calling towards coaching and helping others.
– Those with natural go-to qualities as advice-givers as well as spiritual, empathetic people
– For anyone looking to make a difference to the world
– It’s for people just starting their coaching careers
– Or those who have been helping others for years and want to take their coaching business to the next level
– And for anyone looking to either completely change or enhance their career – I’ve worked with teachers, lawyers, HR professionals, social workers, marketers, GP’s, semi-retired parents, you name it!
Q) Is there ongoing support after graduation?
A) Yes, tons of it! You’ll get:
● Instant access and around the clock support from the Facebook alumni group for Pure Academy graduates.
● A weekly Zoom call with the Pure coaches and your fellow students.
● Lifetime access to the Pure Coaching Handbook. Packed with contributions from the UK’s top coaches, trainers and communications experts. This priceless companion will provide a wealth of real-world coaching scenarios and strategies to support you throughout your career.
Q) Why should I invest with Pure? What makes it different from the other coaching programmes out there?
A) The Pure Coaching Academy is presented by me – someone who’s earned their full-time living as a coach for over 18 years. And continues to do so.
Many courses are run by trainers, not real coaches with successful practices. I’ve been there and done it and know precisely what it takes to set up a business, develop a niche and get clients.
While other programmes spend hours on the theoretical aspect of coaching, The Pure Academy cuts straight to the chase. We’ll provide you with all the practical skills and knowledge to set up a long-lasting and successful coaching business.
Many people spend up to £10k for their coaching training but because they have no clue how to get clients, they have to go back to their day job. We make it our number priority that never happens.
Finally, the support and community aspect at Pure is like no other. You’ll gain access to an amazing network of coaches who love to help each other, share ideas & experiences and learn from one another. Some of our graduates have even set up business together.
Q) Is the Pure Coaching course accredited?
A) Yes, I am proud to say my course is accredited by the International Authority for Professional Coaching & Mentoring (IAPCM) – the only body approved by the British Ombudsman.
Q) How much does it cost?
A) The full price of the academy is £2995
Q) Is there a payment plan?
A) Yes. You can spread the cost over 4 payments. Full details are here
Can You Afford To Wait Any Longer?
The Pure Coaching Academy only runs twice a year.
Which means you’ll have to wait until some time in 2021 before the doors are open again.
By then, the ongoing monthly bonuses may no longer be free.
But more importantly…
Do you really want to wait that long to make a start on the business of your dreams?
Just imagine where you could be in 6 months time if you made a start today.
How would it feel to create financial security and a life of freedom by doing what you love – changing people’s lives and making a real impact?
The Pure Coaching Academy will give you everything you need to fast-track that process.
All you have to do is follow our step-by-step blueprint and clearly laid out strategies and you’ll be on your way to building a thriving coaching business – one that brings you success and happiness for years to come.
And how would it feel to have the confidence, skills and know-how to do that in as little as 8 weeks?
If you like the sound of that then you know what to do.
I can’t wait to get started and look forward to seeing you in the academy.
Carole Ann