After nearly two decades in the industry, I have an in-depth understanding of what holds people back and prevents them from going after their dreams.

So I hope you trust me when I say…

‘’I’ve been where you are… and I know exactly how you’re feeling right now’’

But more importantly, I know what you need to propel your business forward in the quickest and easiest way possible.

Coaching has given me a wonderful life and career. The challenges and rewards (both personal and financial) have been beyond anything I could have expected when I started out.

Unfortunately, it isn’t like this for everyone.

I’ve seen far too many people give up on their dreams of running their own coaching business.

Which has always saddened me.

Because not only does life coaching provide a career of meaning and purpose…

It’s an amazing opportunity to create a lifestyle that offers incredibly flexible working hours and total financial independence.

With the right guidance and strategy I truly believe anyone can create a business they love and the lifestyle they desire.

However, most coaches don’t ever get to experience that life.

And here’s the really sad thing about it…

It’s never through any fault of their own.

Because it’s not something they are doing wrong.

It’s the fault of the coaching industry itself.

Now, what I’m about to say next may sound a little controversial…

But…

Much of what other coaching companies teach is just not that good…or even relevant.

Which is why so many people end up frustrated and stagnating in their careers after forking out a huge chunk of their hard earned money.

Here’s the problem with most coaching courses.

Reason 1 – They’re Not Run By Real Coaches

There are lots of people running programmes who have zero experience of coaching.

Quite literally, they’ve never coached a single person before. So they have no ‘hands-on’ knowledge of what it’s really like to work with someone on a personal level.

There are so-called ‘mentors’ who have never run their own business – but are claiming they can help others to build theirs.

This has always felt wrong to me. It means you’re being taught by nothing more than ‘trainers’ or glorified ‘marketers’ who may not have your best interests at heart.

The coaching space is growing every year and, unfortunately, there are people looking to capitalise on that opportunity by making a quick buck. So it’s important to research who you’re learning from, before you invest.

Reason 2 – Too Much Theory

Many courses simply don’t show you how to truly help clients make breakthroughs in their lives — and get actual results

So to compensate for this, they go heavy on the theoretical side of coaching. And while some of it has its place – it usually just means you end up spending hours and hours studying and getting bogged down with exams.

Which will do nothing to move your business forward.

Reason 3 – Questionable Methods

The worst of the lot – being encouraged to adopt unnecessary or manipulative methods.

Unfortunately, many life coaching courses will go down this route. They promote things like:

• Using high-pressure or pushy sales tactics
• Setting up complex marketing funnels to generate leads on ‘auto-pilot’
• Creating a product sales ladder to keep your clients buying from you over and over again – rather than actually helping them get results right from the start

Not only are these tactics a waste of time but they’re unethical. They’ll just make you and your client feel uncomfortable — and there’s a huge chance of destroying the relationship before it begins.

And while these methods may bring you some clients initially, in the long term you’ll just end up ruining your reputation.

Now, I don’t want to belittle every single training or programme that’s out there – because some do have their merits.

But most pale in comparison when it comes to the things that really matter.

Such as:

‘Experiential’ Coaching – This is the only type of training that’s applicable in the real world. This ‘hands on’ approach to coaching will give you confidence and understanding to get your clients actual results. Without it – you’re on the back foot from day one.

Business Building Strategies – You can be the best coach in the world but it’s worthless without the know-how to keep growing your business year on year. This is why, sadly, most coaches are broke.

Marketing & Media Expertise – No business can grow without an effective and ethical way to market your services and gain the right type of press and publicity. This isn’t complicated with the right method – even if you’re introverted or only have a small (or no) following.

Professional Support Network – This is often overlooked but is vital to your success. The best way to develop your career is to learn from those who have been there and done it. Good coaching is partly down to confidence and you’ll only get that with expert advice and the right people in your corner.

These are the things that will truly help build you business and develop your career and without them it’s almost impossible to be successful long term.

It’s always pained me to see men and women with the potential to become brilliant life coaches let their talent go to waste.

I hate to think of how many people are letting their lives pass them by…

When they could be doing remarkable things in the coaching space.

And it was during a conversation back in 2012 when that all changed. Right after my client asked me…

‘’Why don’t you train people to become life coaches?’’

I look back on those few simple words as a gift – because they became the catalyst for my greatest challenge to date.

It was a lot of work and I poured my heart and soul into getting it right…

But over time, I was able to come up with a solution…

A coaching blueprint to guarantee no good coach is ever without clients…

Let me introduce you to …